Ever looked around the huge billboards and noticed that they frequently don beautiful faces? The advert featuring male enhancement products goes further and splashes full-bodied pictures. These photos are likely to be of thinly dressed females or pictures of women set in erotic postures. So, why do advertisers use females to advertise male products? Well, read below to understand why women are used for advertising male enhancement products.
Women are present in pretty much all advertisements, and marketing one may see.
This has got to be rooted in the idea that the female appearance is simply beautiful. Many women are attractive by just looking at their faces, the way they smile, but also how the curves of their bodies are shown.
Of course, this is a misogynistic old idea and you can find just how little marketing people see women as actual human beings.
Be that as it may, in the case of using women to promote male enhancement pills, the story may have a little bit more depth than appearances might tell.
The male enhancement pills market is especially having women in its printed advertisements, TV ads, and online content.
There is a logical reason for this – women are the reason why a male would want to consume an enhancement pill.
Of course, unless you are gay. It is clear gay men are not interested in pleasing women. But for the majority of the world’s population, straight men want to consume male enhancement pills because they want to perform better for the women they like.
As such, male enhancement pills are intended for men who have pleasing women on their minds. The use of the imagery of women simply speaks to that inner desire.
Men who especially deal with ED will be reminded to get their vigor back so they can continue to please women.
A man who has erectile dysfunction – the inability to get an erection or to sustain it to have sex long enough – is often not able to satisfy his female partner.
This is the reason why a man considers consuming male enhancement pills.
If he views a sexy female on the ad holding a bottle of pills and saying how those pills helped her partner and how her sex life changed for good, the man gets an impetus to consume the medicine.
This is all like subliminally sending a message to the subconscious of a man to get that pill right now so he can fix himself. It’s a very clever trick, mind you.
In advertising, wherever the male audience is the target, females are used because men’s decisions can be significantly influenced when there is a female presence.
It is only logical that a female explains the benefits of how male enhancement products help.
The appearance of a happy female excites most men and this can easily lead them towards quick decision-making. And that is to buy the product at hand with a heart that feels optimistic.
There is another element for having women in the advertisements.
Consider the other case where a man is holding the bottle of pills and explaining how it changed his life, the man watching the ad may get a feeling of failure and insecurity because he views another person who says he has or had, the same problem.
This element of insecurity is a deterrent to purchase. Now compare it to a female-presenting the same thing.
The male brain views the pills as a reward. Nature created sex for procreation; however, most of the time, it is used for pleasure.
The female holding that bottle is a reward for the male brain, which gets flooded with dopamine.
This is the primary chemical of the reward system and it drives the male to ?go and get? the reward. Now the brain interprets these pills as the secret to success.
Only a few studies have had the courage to generally show that the male brain sees females as a reward for their hard work.
Of course, nowadays it is not so easy to publicly say this because such a statement could anger many modern women.
However, regardless of people’s feelings, biology still stands that most straight men see women’s happiness and pleasure as a reward for their efforts to make them feel so.
Even the world-famous Nikola Tesla long ago said that throughout history, men had always wanted to do bigger in their lives because they were driven by the ambition to make the women they care about happier or prouder of them.
It is in the nature of men to want to perform better for the satisfaction of the women they care about, and in this case, this also includes sexual performance.
Using the pleasing image of a woman also naturally draws the attention of males, so there is also a sense of marketing trick in this case.
If a strong male figure were to be used singlehandedly in a male enhancement supplement ad, most men would skip the ad very quickly.
But the image of a sexy lady can quickly grab the attention of a male audience even if they don’t necessarily know what they are initially attracted to.
You can understand this logic better if you look at how cosmetics in South Korea uses male actors and idols instead to promote female beauty products.
In the same way, females are more readily attracted to the male image.
This is also why cars ads also use females. Initially, it is all for the purposes of grabbing attention.
Then, after your attention has been grabbed, you will peruse the ad more carefully if you find the image to be attractive.
Using a woman in a male enhancement supplement ad gives a subconscious impetus for a man to feel wanted and appreciated by women (yes, other women, not necessarily the woman in the picture).
This is also the same logic that applies to South Korea’s cosmetic ads through the use of male celebrities for female beauty products.
Many young girls subconsciously think that if they use those certain products they will become more attractive and then receive the approval or attention of guys.
Well, it is all marketing and gimmick to grab your attention and then subliminally change your behaviour.
Whether or not you want to allow these things to alter your decision-making when it comes to purchasing a product, it is all in your hands.
The most important thing to note when buying a product is not just the attractive ad, but your own understanding of whether or not the product is actually good.
Conclusion
Thanks for reading “Why Are Women Used For Advertising Male Enhancement Products?”
Male enhancement products improve the erection situation of men. The real reason behind this improvement though is to deliver satisfying sex.
And this is where women come in. Satisfying a beautiful model is any man’s primal desire. After all, sex is for procreation as it is for pleasure.
Thus advertisers use females to entice men to purchase male enhancement pills. In a way, using models could imply that men using these pills can attain their sexual desires.
This is why women are used to advertising male enhancement products.